Experience & expertise

EDUCATION

Graduate Diploma in Psychology

Monash University – Online

Bachelor of Journalism and Professional Writing
University of South Australia

Exchange Semester: North Carolina State University
Degree title before transfer: RMIT (Bachelor of Communications – Journalism)

Account Coordinator

Neue Media – Melbourne | July 2025 – present

Write engaging, on-brand copy for PR campaigns, blogs, advertising, and social media content.
Schedule, optimise, and analyse social media content across multiple platforms.
Engage with online communities and implement growth and engagement strategies.
Liaise with clients, creatives, and internal teams to manage deliverables and timelines.
Monitor campaign performance, placements, and budgets across paid, earned, and owned media.
Stay across emerging trends in media, marketing, property, and lifestyle to inform campaign strategy.

Digital Content Producer
Are Media – Sydney & Melbourne | Sept 2023 – Nov 2024

Wrote and published 4–5 online articles per day across three popular Australian magazine titles, covering travel, lifestyle, fashion, music, entertainment, shopping and celebrity news.
Pitched stories, created shoppable content, sourced imagery, and wrote platform-tailored copy to drive traffic and audience engagement.
Strong understanding of SEO and experience leveraging SEO tools to create optimised content.
Managed and created social media posts and EDMs, working across multiple platforms with high traffic demands.
Liaised with editors, PR companies and various internal teams to meet deadlines and maintain tone across each publication.
Adapted writing style for different audiences while ensuring consistency in tone, grammar, and formatting.

Editorial Intern
Solstice Media (InDaily & CityMag) – Adelaide | June 2023 – Sept 2023

Contributed articles to InDaily and CityMag, conducting interviews and crafting culturally relevant features.
Gained experience working under editorial guidance and meeting newsroom deadlines.

PROJECTS:

Founder & Editor
Greasse Magazine | Ongoing

I run a digital magazine focused on music, lifestyle, and visual culture, creating all written, visual, and photographic content. I independently manage design, content planning, social media, and creative direction, maintaining a consistent and aesthetic brand.
Learn more about Greasse Mag here.